
An Amazon Bestseller & Award-Winning Book
THE BUSINESS CASE FOR AI
Become strategic in your AI thinking, apply best practices from the field & maximize your chances of AI success. Go from “experimenting with AI” to getting measurable outcomes from every initiative.

…Whether your organization is new to AI or you’ve tried AI without much success, this book will equip leaders in making critical decisions in their AI journey…
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Kavita Ganesan has written a must-read for leaders looking to succeed with AI in the enterprise. Kavita’s writing style makes a deeply technical topic accessible to every leader, from the C-suite to product managers. If you’re interested in learning what AI can do, how to prepare for it and correctly leverage it in your organization, start with this book.
The Business Case for AI provides answers to some of the most important questions in the adoption of AI.
A practical guide for any leader looking to dip their foot into AI—full of important information for those of us who want to learn the myths, realities, and possibilities of AI so we can apply them to our own domain.
The Business Case For AI
A Leader’s Guide to AI Strategies, Best Practices & Real-World Applications
About the Book
Doing AI right is not easy. It takes preparation at different levels of the organization, the right mindset, and the right problems for positive outcomes. This makes it hard for leaders to know where to start. Should they master the technical jargon or high-level know-how? Should they launch AI initiatives today or wait until they’re fully ready?
In this practical guide for business leaders, Kavita Ganesan takes the mystery out of implementing AI, showing you how to launch AI initiatives that get results. With real-world AI examples to spark your own ideas, you’ll learn how to identify high-impact AI opportunities, prepare for AI transitions, and measure your AI performance.
Simple and compelling, The Business Case for AI gives leaders the information they need without the technical jargon. Whether you want to jumpstart your AI strategy, manage your AI initiatives for better outcomes, or simply find inspiration for your own AI applications, The Business Case for AI is your blueprint for AI success.
Some of the topics Kavita discusses include:
- Real-world AI applications
- What is AI (specifically, Business AI)
- Myths, misconceptions & risks in implementing AI
- How to prepare for AI
- Measuring AI success
- And more throughout the book…

Meet the Author, Kavita Ganesan

Kavita Ganesan is a Chief AI Strategist & Architect and the founder of Opinosis Analytics, an AI consulting company that delivers high-impact AI strategies and custom AI solutions to companies globally. Kavita is also the author of the internationally recognized, award-winning book, The Business Case for AI.
Kavita’s expertise lies in helping organizations identify high-impact AI opportunities, navigate AI implementation challenges, architect robust AI solutions, and develop data-driven strategies. Known for her clear, jargon-free, and actionable approach, she is a trusted advisor for businesses looking to leverage AI effectively. Her insights are frequently referenced as a blueprint for AI success.
With 18+ years of AI experience, Kavita has successfully scaled and delivered AI initiatives for Fortune 500 companies like eBay, 3M, and GitHub. With her team at Opinosis Analytics, she has facilitated AI integration across different sectors such as healthcare, technology, energy, and government, gaining a deep understanding of each industry’s unique challenges. Notable global clients include McKesson, IBL Together, the US Department of Energy, and the University of Sydney.
Kavita holds graduate degrees from top computer science programs in the U.S.—a master’s degree from the University of Southern California and a PhD from the University of Illinois at Urbana-Champaign—specializing in applied AI, NLP, and search technologies. As an AI expert, Kavita has been featured by numerous media outlets, including Forbes, VentureBeat, CMSWire, Verizon, SDTimes, Techopedia, and Ted Magazine.
Kavita is on a mission to change the status quo of AI in business. She strives for more wins in AI adoption through sound strategies and education to help organizations gain the competitive edge needed to thrive and grow.
To learn more about how Kavita has helped clients worldwide, visit www.Opinosis-Analytics.com or connect with her on LinkedIn.
