113 Industries: AI in Market Research

Service: Custom AI Solutions
Domain: AI in Market Research

113 Industries helps leading Fortune 500 companies like PepsiCo and Ocean Spray innovate. We worked with them to accelerate their social media research workflow with AI automation.

We designed and implemented a Natural Language Processing solution that was very specific to their needs. Here’s what the President of 113 Industries has to say :

Our company works with leading Fortune 500 companies such as Hershey, Ocean Spray, and Colgate to help innovate on their next-generation products and to provide insights for strategy, marketing and targeting consumers.

We use Natural Language Processing, Machine Learning and Artificial Intelligence technologies to analyze large volumes of consumer conversations related to consumer behaviors.

I first connected with Dr. Ganesan in a Social Media summit in California. I engaged with her subsequently to develop a proof of concept for summarizing large volumes of natural language data from social media channels. I have been working with her again recently to extract key attributes from natural language data from social media channels.

Dr. Ganesan’s knowledge of Natural Language Processing (NLP) and text mining methodologies and their application to solve real world problems is very impressive. She is able to understand the business goals and then apply and recommend the algorithms that would be most effective. She is also able to plan and estimate her work very well which is very helpful and reassuring especially when one is exploring an unfamiliar territory.

Her work is of very high quality. Her communication skills are excellent and she is able to explain and support her work and her recommendations very well.


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